Securing Brazil’s Top 1% from Regional Auctions.

​

While the market waits for national competitions to dictate prices, our Quality Control Team goes deeper. Across Brazil’s more than 40 producing regions, countless micro-regional contests reveal hidden gems crafted by undiscovered smallholder producers.

​

Every year, Latitudes strategically participates in these highly competitive local auctions to acquire the undisputed winners. The Award Selection is a fiercely curated lineup of these verified, high-scoring champion lots.

​

The Strategic Advantage for Roasters:
These coffees are powerful marketing assets. When you secure an Award Selection lot, you are acquiring a documented, prize-winning coffee perfect for anchoring your ultra-premium tier, launching limited-edition releases, or supplying your baristas for local competitions. We find the regional champions so you can offer them to the world.